A recent controversy about social media employment has raised some interesting points about a) the way we communicate, and b) the way we interact with social media. A young writer has lamented the fact that as a 25 year old she cannot get jobs in management of social media companies. This is something she feels is her natural preserve as a teenager who grew up with social media. She has received 600+ comments ( lots abusing her for her views) and many blog ping backs. the central flaw in her argument as I see it has nothing to do with social media but more to do with lack of experience for a highly skilled job. However, what it does raise for me is issues about how social media has been used to generate many abusive messages for her views and how she has clearly misinterpreted the response her views would generate. For someone who believes herself to be media savvy, she has blundered by insulting a large proportion of social media users who are not her age. Not only does this show her inability to do the job she believes she is so well qualified to do but it demonstrates the number one rule about effective communication- know your audience.
An article here articulates the point that communication is the essential skill that young people need in jobs (and life) today.
As a teacher this reiterates the importance of teaching, not only effective use of social media, but effective communication.