Apple – Holiday – TV Ad – Misunderstood – YouTube

See on Scoop.itteaching with technology

A teenage boy surprises his family with a thoughtful holiday gift.

Louise Robinson-Lay‘s insight:

Apple neatly does many things in this ad. It buys into and then neatly reverses our beliefs about teenagers and technology, it shows the creative potential of technology and offers us a new way of seeing and it tugs at he heart strings in a way that can only be done at Christmas.

a lovely ‘story’

See on


Author: loremipsem

I am Head of Teaching and Learning and teach English at an independent School in Melbourne. I am passionate about using technology as a learning tool and I love reading and literature and language.

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