Why Is Facebook Blue? The Science Behind Colors In Marketing

See on Scoop.itteaching with technology

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link…

Louise Robinson-Lay‘s insight:

Part of our digital literacy toolkit.

See on www.fastcompany.com

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Author: loremipsem

I am Head of Teaching and Learning and teach English at an independent School in Melbourne. I am passionate about using technology as a learning tool and I love reading and literature and language.

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